Field notes on placement quality, publisher economics, and trust.

Brand Mentions & Why They Matter for AI Platforms

Search is bifurcating. Backlinks still power Google, but brand mentions — linked and unlinked — are what AI platforms like ChatGPT, Perplexity, Gemini, and Claude use to decide who gets cited. Here's how mentions work, why they matter for GEO, and how to earn the ones that actually move the needle.