Terms of Service

Draft — pending review by counsel. Not legal advice.

1. Who we are

LinkBuilding ("we", "us", "the platform") operates a two-sided marketplace where buyers purchase editorial link placements and publishers offer placements on websites they own or manage.

2. Our role

We are a technology platform, not a party to any placement. Publishers set their own prices, editorial standards, and content guidelines. Buyers submit content and target URLs. We facilitate discovery, escrow payment, delivery verification, and dispute resolution — but the placement itself is a contract between the buyer and the publisher.

3. Accounts

You must be at least 18 and legally able to enter contracts. You are responsible for the accuracy of your account information and for all activity under your account. One person or entity per account unless we agree in writing. We may suspend or terminate accounts that violate these Terms or the Acceptable Use Policy.

4. Orders and payments

Buyers pay the full order price at checkout. Funds are held in escrow until the placement is verified live. Publishers receive their share (net of platform fee) once the placement clears verification and any applicable hold period has elapsed. All fees are stated in USD unless noted; taxes are the responsibility of the party legally liable for them.

5. Placement guarantee

Live placements are covered by our Six-Month Placement Guarantee. Refund proration and clawback rules are set out in the Refund Policy and the Placement Guarantee document.

6. Content ownership and license

Buyers retain ownership of content they submit. By submitting content, buyers grant publishers a perpetual, worldwide, royalty-free license to publish, display, and distribute that content on the agreed placement site. Publishers retain ownership of their websites and editorial output.

7. Prohibited use

You may not use the platform for anything prohibited by the Acceptable Use Policy, the Prohibited Content policy, or applicable law. Off-platform payment circumvention is a material breach — see the Off-Platform Payment Policy.

8. Intellectual property

The platform, its software, brand, and non-user content are our property or licensed to us. You may not copy, scrape, reverse-engineer, or resell the platform or its data.

9. Disclaimers

The platform is provided "as is". We do not guarantee search rankings, traffic outcomes, or the commercial value of any placement. Publisher-supplied metrics (DR, traffic, niches) are estimates and may be inaccurate.

10. Limitation of liability

To the maximum extent permitted by law, our aggregate liability to any user for any claim is limited to the fees that user paid or earned on the platform in the six months preceding the claim. We are not liable for indirect, incidental, or consequential damages.

11. Indemnity

You will indemnify us against third-party claims arising from your content, your use of the platform, or your breach of these Terms.

12. Termination

Either party may terminate at any time. Termination does not affect orders already in flight or payouts already earned.

13. Governing law and disputes

These Terms are governed by the laws of the jurisdiction stated in the footer of the platform. Disputes are resolved by binding arbitration, except that either party may seek injunctive relief for IP or confidentiality breaches.

14. Changes

We may update these Terms. Material changes require re-acceptance before you continue using the platform.

15. Contact

Legal notices: legal@[your-domain].